JO&JOE unveils first Chinese destinations

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Published on 16/08/22 - Updated on 16/08/22

JO&JOE China

Following announcement of a long-term master franchise agreement earlier this year, Ennismore together with Accor and Funyard announce the signing of seven new projects in Chinese key urban centers.

The new JO&JOE locations will be located in Guangzhou, Shenzhen, Changsha, Xiamen, Chongqing, Zhangjiajie and Xian. Retaining the original characteristics of the global JO&JOE brand, these new destinations will also feature new design concepts tailor-made for the Chinese market.

With its open house concept and lifestyle experiences JO&JOE breaks traditional hotel mindsets to create a new standard for Chinese lifestyle hospitality. Guests may choose from a diverse range of accommodation styles with several modular spaces made for groups. Alternatively, Yours rooms offer hotel-style rooms designed to accommodate two or three people.

JO&JOE Chinese locations will focus at the same time on entertainment, intelligent technology and sustainability. Through local partnerships to keep its communities clean and healthy, JO&JOE strives to promote local life, sustainable habits, and meaningful travel experiences.

After only four months of signing this ambitious partnership, I am delighted that seven new properties have already been secured. We look forward to pursuing more growth opportunities for the JO&JOE brand in China and to continuing this exciting journey with our partners.

Gaurav Bhushan, Co-CEO, Ennismore

Our partnership with Accor and Ennismore is off to a tremendous start and we are absolutely thrilled with the overwhelming response to the JO&JOE brand from Chinese investors and developers, proving that JO&JOE is a brand whose time has arrived and welcomed in China. With seven fantastic destinations now underway, we look forward to pushing forward with many more opportunities to inject JO&JOE’s unique style and welcoming vibe into China’s most interesting and up-and-coming neighborhoods.

Jeff Zhang, Executive President, Funyard Hotels & Resorts



Chaîne hôtelière

  • JO&JOE Europe



  • Ennismore Europe


Hotel Group

  • Accor France
  • Offres d'emplois 35 currents job offers
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