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IHG launches Vignette Collection brand in the Middle East

IHG Hotels & Resorts has announced the signing of a management agreement with the Owners of Carlton Al Moaibed Hotel in Al Khobar to transform the hotel into Saudi Arabia’s first Vignette Collection Hotel.

The property, which was founded by the late Abdulrahman Al Moaibed and the late George N. Frem back in 1977, will be refurbished and is scheduled to be rebranded by 2024.

The signing of the 150-key hotel in the Eastern Province capital also marks another milestone in IHG’s over 40-year presence in the Kingdom.

The rebranded Vignette Collection Hotel will be a part of a luxury community village with entertainment facilities, 5 food and beverage outlets, sophisticated experimental spa and health club. The community village will offer an Olympic-sized outdoor pool among other premium sporting facilities.

Business guests will be able to take advantage of the hotel’s five multi-purpose meeting rooms and convention spaces, as well as other MICE facilities that will accommodate up to 1,500 guests. Dammam is the capital of Saudi Arabia’s Eastern Province, where demand is predominantly business-driven.

The hotel is also strategically located just a few kilometres away from Dammam City’s main attractions including Corniche Seafront, Science Tech Centre and Ithra Cultural Centre, and 30 minutes away from King Fahd International Airport.

A great Vignette Collection hotel is on its way to Saudi Arabia to cater to a growing number of guests in the Kingdom who seek luxury experiences that differ from the conventional hotel offering. This signing is also in line with Saudi Arabia’s Vision 2030 and the Government’s efforts to bring new, refreshed brands and experiences to the Kingdom. As a long -established hospitality player in the country, we are well positioned to add over 10,000 additional rooms to our existing portfolio in the next 2-3 years, largely focused on the luxury and lifestyle segment. Our Vignette Collection brand debut is a testament to our commitment and marks a milestone in our journey in the country.

Haitham Mattar, Managing Director, India, Middle East & Africa, IHG

The rebranded Vignette Collections Hotel in Khobar will join existing Vignette properties across countries including Portugal, Austria, Thailand and Australia. Furthermore, the property is in line with IHG’s commitment to add over 10,000 rooms to its portfolio in the country within the next 2-3 years.

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