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Hyatt unveils new property in Switzerland

Located in the Swiss resort town of Davos, the hotel is expected to join The Unbound Collection by Hyatt brand in 2023, signaling Hyatt’s continued luxury brand growth in Europe.

Hyatt has entered into a franchise agreement with Davos Luxury Properties AG for Hotel Flüela. Currently operating on an unbranded basis, the 50-room luxury hotel is expected to join The Unbound Collection by Hyatt brand in 2023 after an extensive refurbishment.

Situated in the heart of Davos Dorf, home to one of Switzerland’s largest ski resorts and the World Economic Forum, Hotel Flüela has played an integral role in the town’s transformation from remote Alpine village to the globally recognized business and lifestyle destination it is today.

In 1868, the property’s pioneering founder Andreas Gredig reimagined his father’s inn to open the first hotel in Davos as Hotel Flüela. The astounding 155-year history of this hotel is intertwined with that of its guests, whose are ski enthusiasts, world dignitaries and explorers.

With thousands of business and leisure travelers visiting Davos each year, Hotel Flüela is well positioned and attracts a wide range of guests. Located directly opposite the Davos train station, the hotel is also a two minute walk from the vast slopes of the legendary Parsenn ski resort.

Today’s announcement signals Hyatt’s commitment to delivering on our ambitious growth plans for our luxury portfolio across Europe, bringing our diverse brands to some of the region’s most sought-after destinations. Hotel Flüela is a beloved landmark, intrinsically linked to the international acclaim Davos holds. It will be a perfect addition to The Unbound Collection by Hyatt brand, inspiring guests to discover their own stories amongst the town’s rich history.

Briana Swift, director of development, Western Europe, Hyatt

Hotel Fluela is set to be the second Swiss property to join The Unbound Collection by Hyatt brand, and will join the previously announced hotel in development in Crans-Montana, Switzerland, which is expected to open in winter 2023. In addition, Grand Hansa Hotel, in Helsinki, Finland, is expected to open in 2023 and thus expands the European portfolio of the brand.

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