Hyatt Regency plans 70% growth in the Balkans by 2027

This expansion will contribute to a 70% increase in the brand’s presence in the Balkan Peninsula.

The Hyatt Regency Aro Palace Brașov, developed by Aro Palace S.A., will be located in the heart of Romania, in the historic city of Brașov, an important economic and tourist center. This project represents the complete renovation of a luxury hotel that opened in 1939 and has been an iconic part of the region’s history. The hotel, which will feature up to 250 rooms, is expected to open its doors in 2027.

In addition to the opening of the Hyatt Regency Aro Palace Brașov in 2027, Hyatt also plans to open new properties across the Balkans: Hyatt Regency Zadar in Croatia (2025), Hyatt Regency Tirana in Albania (2026), Hyatt Regency Palase Resort & Spa in Albania (2027), and Hyatt Regency Novi Sad in Serbia (2027).

This expansion is part of Hyatt’s ambitious growth strategy, supported by recent openings such as the Hyatt Regency Pravets Resort in Bulgaria and the Hyatt Regency Kotor Bay Resort in Montenegro, the first Hyatt Regency resort in Europe, which opened in 2023.

“The pipeline in these markets is a core component of Hyatt’s growth ambitions in EAME. The expansion in this region with five Hyatt Regency properties in the next few years is indicative of our ambitious approach. Last year´s opening of the first Hyatt Regency resort and the successful rollout of our Inclusive Collection brands in Bulgaria demonstrate the future growth potential of our leisure and resort brand footprint along the Balkan Peninsula.” - Michel Morauw, the newly appointed Managing Director North, EAME, Hyatt 

This announcement is part of Hyatt’s broader global growth vision, supported by a record year of deal signings in 2023 and the recently announced acquisition of the brands and affiliates of pioneering lifestyle company...