The new hotel, set to open in winter 2022, will be the Hoxton’s fourth in its hometown, and twelfth in The Hoxton series. It will putting down roots in culturally-rich and eclectic neighbourhood, Shepherd’s Bush.

Located on the north end on Shepherd’s Bush Green, the new property will be a melting pot of cultures, cuisines, and communities, and steeped in music and entertainment history. The hotel will feature 237 rooms divided in six categories, including Cosy, Roomy, Snug Bunk and an all-new Hideout category.

On the ground floor, Chet’s, the Thai-Americana restaurant with a menu from Kris Yenbamroong of LA hotspot NIGHT + MARKET will feed guests for breakfast, brunch, lunch, and dinner. The property also hosts a central wraparound bar, and The Hoxton’s signature meeting and events concept, The Apartment.

Designed by Ennismore Design Studio, the hotel’s interiors draw references to the local area throughout, with the public spaces paying tribute to retro transport design, with symmetry and colour palettes inspired by the TFL archives in the nearby London Transport Museum Depot.

The new hotel is also well located for exploring west London, with iconic destinations like Shepherd’s Bush Market, Bush Hall and Shepherd’s Bush Empire, and much-loved hotspots like Portobello Market and Notting Hill within easy walking distance.