The Hoxton continues its expansion strategy and will open its latest European property in April 2023, with the unveiling of a new hotel in Brussels.
The Hoxton, Brussels will occupy the brutalist-style Victoria Tower, the former European headquarters of IBM, north of the city centre and close to the Botanical Garden and Northern Business District.
The hotel will feature 198 rooms which are 70s-inspired rooms with design by Aime Studios underpinned by Brutalist shapes and motifs. The 22-storey building will also include a double-height lobby with a retro-style bar, two dining venues and The Apartment meeting and events space.
Dining venues will include the ground-floor Peruvian all-day restaurant, bar and terrace Cantina Valentina. The concept was developed at a three-month residency at the basement wine bar beneath The Hoxton in London’s Holborn, with a menu overseen by chef Adam Rawson.
Bar and taqueria Tope, the sister outpost of Tope Poblenou in Barcelona, will occupy the rooftop and offer a menu of classic tacos, slow-cooked meats and charred vegetables.
The Apartment meeting and events concept will be located on the ground floor and comprise three meeting rooms centred around a pantry.
The building will also be home to the brand’s third outpost of its co-working concept Working From, which currently has locations in London’s Southwark and Chicago. Working From will open in June 2023 and occupy four floors of the building, with open desks, studios, and communal pantries on each floor.
There will also be greenery throughout to reflect the neighbouring botanical gardens, while bespoke murals have been commissioned from artists Madeleine Schilling and Claire de Quenetain.
The Hoxton has 11 hotels open across Europe and North America, and recently announced plans to open seven new hotels in Europe by early 2024. This includes the brand’s fourth hotel in London which is set to open in December in Shepherd’s Bush, along with debuts in Brussels, Berlin, Edinburgh, Vienna and a second property in Amsterdam next year.