Hilton's LXR Hotels & Resorts Brand to Debut in Italy

4 min reading time

Published on 20/10/23 - Updated on 20/10/23

Grand Hotel Gardone Lake Garda

Hilton, is set to introduce Italy's first LXR Hotels & Resorts property, further expanding its luxury brand offerings. Through a franchise agreement with Paval Holding and Apex Alliance, the Grand Hotel Gardone Lake Garda, LXR Hotels & Resorts, is scheduled to open its doors in 2026 following a multimillion Euro renovation. This lakeside property, owned by the Lithuanian group Apex Alliance and Romanian Pavăl Holding, will be managed by Apex Alliance Hotel Management.

 “LXR Hotels & Resorts are found in prestigious global destinations from London to Kyoto, and Lake Garda will be a very welcome addition to the portfolio. With breathtaking natural surroundings, a temperate climate, rich history and thriving local food scene, Grand Hotel Gardone Lake Garda is set to be an incredible new offering when it welcomes guests in 2026 and we’re proud to partner with Apex Alliance to bring this exciting luxury brand to Italy.”- Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton.

Guests at Grand Hotel Gardone Lake Garda, LXR Hotels & Resorts, will have an Italian lakeside experience with a variety of services. Situated on the shores of Northern Italy's Lake Garda, there will be also the view of the lake and the surrounding mountains.

After a renovation, a portion of the hotel's high-ceilinged guest rooms will provide lake views from their private balconies. The hotel comprises 160 guest rooms, two restaurants, two bars, and a spa featuring both indoor and outdoor pools with fitness amenities. Furthermore, it boasts 825 square meters of meeting space, including a ballroom with an expansive terrace that overlooks the lake.

"We are excited for the next chapter in Grand Hotel Gardone's celebrated history, as it becomes part of Hilton's carefully curated collection of luxury properties - LXR Hotels & Resorts,” “This partnership aligns perfectly with our vision to reposition the landmark property into Lake Garda's first five-star branded luxury destination. We are confident that by blending the property's historic charm and scenic location with LXR's exceptional service, luxurious amenities and tailored experiences, we will create the perfect setting for guests to explore the wonders of Lake Garda.”- Karina Paval, vice president, Paval Holding.

“It’s an honour to partner with Hilton to develop Grand Hotel Gardone Lake Garda, LXR Hotels & Resorts,” “The reconstruction and conversion of the Grand Hotel into the prestigious luxury LXR brand will transform it into the first internationally branded flagship hotel in the region. The arrival of the branded property will address growing demand in the area, will contribute to the region's development, stimulate tourism, and attract new future investments. The LXR brand hotel with renovated shoreline will offer guests luxury accommodation and premium experiences in one of Italy´s most beautiful settings, and we look forward to welcoming guests through the doors in 2026.”-Vytautas Drumelis, partner, Apex Alliance. 

Gardone, a traditional town on the western shore of Lake Garda, is nestled against a backdrop of mountains. The town's buildings have red clay roof tiles. Among them stands the Grand Hotel Gardone Lake Garda, known for its history and elegance since its foundation in 1884. Gardone, along with nearby Salò, offers a range of cultural attractions, local restaurants, bars and shops for guests to enjoy. The presence of a nearby ferry port allows guests to embark on leisurely boat trips on the lake. Convenient transportation to and from the hotel is facilitated by the proximity of Verona Airport and Milan Bergamo Airport, both of which can be reached within a one-hour drive, as the location of the hotel is at Corso Giuseppe Zanardelli, 2/4, 25083 Gardone Riviera BS.

Hilton's portfolio in Italy continues to grow, now encompassing over 40 operational and upcoming hotels. Recent additions, such as Hilton Rome EUR La Lama and Ambasciatori Hotel Venice Mestre, Tapestry Collection by Hilton, cater to a wide range of traveler preferences, further enhancing the hospitality options in Italy.

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