Hilton aims to strengthen its luxury portfolio

4 min reading time

Published on 08/12/22 - Updated on 08/12/22

Waldorf Astoria Cairo Heliopolis

Hilton unveils the expansion of Waldorf Astoria and Conrad with seven new destination openings in 2023 while LXR expands its development pipeline with three new APAC and Middle East openings.

Hilton’s luxury brands will continue a strong year of growth across their global portfolios with ten openings and a rollout of new signings slated across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts.

Following a phenomenal year of growth in 2022, especially the expansion of Conrad Hotels & Resorts in the Americas, we are excited to continue the pace for 2023 with the first Waldorf Astoria opening in Cairo, our first LXR Hotels & Resorts property opening in Bali, and a new Conrad hotel development in Orlando, Florida. These, coupled with new standout food and beverage experiences across the portfolio, a refreshed focus on spa and brand rituals and more, reflect our forward vision to bring only the best in class to each and every guest in the world’s most desired destinations.

Dino Michael, senior vice president and global category head, Hilton Luxury Brands

Waldorf Astoria Hotels & Resorts

The brand continues to mark its presence in key international markets into 2023, adding to its current portfolio of 32 properties in 16 sought-after destinations with a pipeline of 26 properties set to open in the coming years.

Waldorf Astoria Cairo Heliopolis will mark the luxury brand’s debut in Egypt. The hotel features 252 rooms and suites and is home to a variety of dining and entertainment outlets. Perfect for both leisure and business guests, the hotel will house the signature Waldorf Astoria Spa, a relaxing pool surrounded by a landscaped garden, a fitness center, nine meeting rooms, and ballrooms that can accommodate up to 2,000 guests.

From Africa to Asia to the Americas and Europe, Waldorf Astoria openings will be found in even more destinations in 2024, including Waldorf Astoria Seychelles Platte Island, Waldorf Astoria Tanger, Waldorf Astoria Jakarta, Waldorf Astoria Kuala Lumpur, and the highly-anticipated properties Waldorf Astoria New York, Waldorf Astoria London Admiralty Arch (2025) and Waldorf Astoria Osaka (2025).

Conrad Hotels & Resorts

The largest of the Hilton Luxury Brand portfolio with 44 properties, Conrad Hotels & Resorts continues its expansion into new markets, including North Africa, the Americas and the Asia Pacific region, opening four new hotels in 2023.

Conrad Rabat Arzana, which marks the debut of the brand in Morocco in December 2002, features 120 rooms and suites. Guests can enjoy locally inspired dining at four world-class restaurants and bar lounges. The hotel will also house Morocco’s largest Royal Suite at 623 square meters, offer a fully appointed Conrad Spa and beauty salon as well as a large event space that includes a grand ballroom, four meeting rooms and an outer terrace, overlooking the Atlantic Ocean.

Conrad Shenzhen, slated to open in spring 2023, will be designed by international firm Yabu Pushelberg. The design will center on the theme of 'A Story of a Dreamer'. When it opens, it will feature 300 rooms and suites with garden city and bay views, international restaurants and over 1,500 square meters of meeting space, including an expansive grand ballroom.

Conrad Orlando, expected to open in fall 2023, will debut with 433 rooms, including 51 suites and 10 family suites. Other features include 40,000 square feet of indoor meeting space, a tranquil Conrad Spa, water garden, and numerous dining options, including a signature rooftop experience. As part of Evermore Orlando Resort, bordering Walt Disney World Resort, guests will enjoy several leisure amenities.

Conrad Singapore Orchard will open its door in fall 2023 featuring 440 guest rooms starting from 36 square meters. The hotel will also offer a fitness center and over 1,600 square meters of event spaces. Conrad Singapore Orchard is conveniently accessible to Singapore’s Changi International Airport.

Conrad Chongqing, expected to open in fall 2023, will afford guests unique river views of the hilly megacity, along with 240 guest rooms, three featured bar and restaurant concepts and over 14,000 square feet of meeting and event spaces.

Additional openings follow in 2024 with Conrad Residences Bahrain Financial Harbour, Conrad Athens The Ilisian, Conrad Kuala Lumpur and Conrad Costa Del Sol.

LXR Hotels & Resorts

Hilton’s newest luxury brand, which debuted in 2018, the LXR Hotels & Resorts collection, continues its steady growth trajectory into distinctive destinations.

Set to open as the first LXR-branded resort in Southeast Asia, LXR Hotels & Resorts in Bali, Indonesia will open its door in summer 2023. The 72 all-villa resort will join as the 10th property in the collection of unique, independent luxury properties around the world, including the recently opened and award-winning ROKU KYOTO in Japan.

Several soon-to-be-announced signings and future openings include properties in Tel Aviv in 2024 and Abu Dhabi and Riyadh in 2025.



Hotel Group

  • Hilton United-States
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Conrad Hotels & Resorts

Conrad Hotels & Resorts

Chaîne hôtelière

  • Conrad Hotels & Resorts Etats-Unis
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