Hard Rock Hotels to make its debut in Portugal in 2026

2 min reading time

Published on 19/07/23 - Updated on 19/07/23

Hard Rock Hotel Algarve

This is a joint project between Mercan Properties and the Hard Rock International group. Hard Rock Hotel Algarve will be located in Portimão, Portugal, and construction is scheduled to begin in early 2024. The opening will strengthen the hotel group's global presence.

Nestled near Praia do Vau beach, the luxury hotel will feature 275 rooms and suites, as well as 150 branded serviced apartments. It will combine luxury, music and cultural immersion.

The Hard Rock Hotel Algarve will feature three restaurants, three bars, three outdoor pools, a Rock Spa, a gym, a Rock Shop, a sports area and a beach club for guests of all ages. It will also offer the Hard Rock Roxity Kids Club for younger guests.

The opening of Hard Rock Hotel Algarve is also expected to generate over 400 jobs in the region during construction and ongoing operations, starting in 2024.

Todd Hricko, Senior Vice President and Head of Global Hotel Development for Hard Rock International, expressed his excitement at the prospect of extending the brand's unique entertainment experience to Portugal. :

"We are thrilled to extend the unparalleled Hard Rock hotel offering to the beautiful country of Portugal in 2026. This new development will extend the enhanced entertainment experience our guests know and love to another part of the world, while incorporating the country's amazing culture."

Jordi Vilanova, President of Mercan Properties, expressed his excitement at being part of Hard Rock's luxurious expansion:

"We are delighted to create a unique asset on the shores of Praia do Vau, which reflects Portuguese culture and attracts visitors from all over the world. We believe this collaboration between Mercan Properties and Hard Rock International will be a great success in the Algarve and a very positive contribution to the country."

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