Deutsche Hospitality launches its lifestyle concept House of Beats in Germany in 2026 as part of a development project by real estate developers GBI and NORD PROJECT.
In the first quarter of 2026, Deutsche Hospitality is scheduled to open a hotel under the new House of Beats banner in the Hanseatic city of Hamburg. Art, culture, and fashion will be at the heart of this new lifestyle property. The ambition of House of Beats is to turn Hamburg into a catwalk.
Featuring 263 rooms, the hotel is being built as part of the "Meltingport" real estate development taking place at Versmannstraße in the Elbbrücken Quarter in HafenCity. This construction project will also host 200 apartments for students and trainees and about 4,600 square meters of office space.
The innovative strategy underlying "Meltingport" is to build a property minimizing CO2 output and using as many recyclable circular-economy products as possible and then managing it efficiently and sustainably. House of Beats is at the heart of this new project.
Its vibrant and pulsating fashion, culture and music scene makes Hamburg our location of choice for a House of Beats hotel. Located directly in the center of the northern German metropolis and in the immediate vicinity of the Elbphilharmonie, Sankt Pauli and the Portuguese Quarter, with House of Beats we offer a unique hotel experience to the kind of guests who are at home on the catwalks and stages of this world. In the coming years, we will be expanding the House of Beats portfolio to other locations such as Milan and other international world cities.
Denis Hüttig, Senior Vice President of Operations at Deutsche Hospitality
We want to find the best possible mix of uses for each location to create a high-quality environment and sustainable urban development; mono-structures are to be averted. In an area as important for the city as HafenCity, this has to be an overriding objective.
Anja Bachmann, Head of Development at GBI Holding AG
With House of Beats and the apartments for students and trainees, we will be attracting a lot of young people to HafenCity. The whole of HafenCity will benefit from this far beyond the actual construction site.
For Jürgen Paul, Managing Director of NORD PROJECT GBI
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