The eco-friendly hotel brand greet, launched by the Accor group, continues its expansion across Europe with the opening of greet Brussels Airport Zaventem, its first sustainable hotel at Brussels Airport.

greet Brussels Airport Zaventem is a sustainable hotel located near Brussels Airport, offering an environmentally conscious design. The 68-room hotel stands out for its use of recycled objects in its décor, such as mirrors and wardrobes sourced from second-hand shops, highlighting the brand's commitment to sustainability. The hotel collaborates with eco-responsible brands like Dizy, which provides breakfast tables made from sustainable materials, and The Good Stuff Factory, which supplies upcycled furniture.

The hotel also integrates local culture into its concept, with murals created by artists from Atelier Louves adorning the common areas. In terms of dining, greet emphasizes local and regional products, such as bread from La Boulangerie Belge et Bio, along with a selection of Belgian beers and spirits. The staff uniforms are provided by the Belgian brand Stanley/Stella, known for its sustainable approach.

Launched in 2019, the greet brand has stood out in the eco-hospitality sector, aiming to offer sustainable hotels. greet’s goal is to make accommodation accessible while minimizing environmental impact, incorporating recycling, reuse, and waste reduction practices throughout the guest experience. Greet hotels follow a circular hospitality model, focusing on sustainability and creativity to provide responsible and affordable stays.

With over 35 hotels already open across Europe, including in Paris, Berlin, Vienna, and Beaune, the brand continues its expansion with new projects in destinations like Alicante and Nice. The arrival of greet in Brussels marks a key milestone in the brand’s development in the European market.