Fairmont Hotels & Resorts continues to expand its luxury brand in the UK with the addition of a fifth Fairmont property, in partnership with Dubai-based real estate development and investment company Select Group.
Located near Knutsford in Cheshire and overlooking Lake The Mere, The Fairmont Cheshire The Mere now offers 81 rooms as well as an 18-hole championship golf course and wellness facilities. It is Accor's fifth Fairmont hotel in the UK and Ireland.
After a period of restoration and expansion, it will reopen in 2024 with 120 rooms including 27 suites, while retaining its golf course and expanding its wellness and culinary offerings.
Fairmont Cheshire The Mere will be a luxury golf and spa resort in the northwest of England and will complement Fairmont's portfolio of golf resorts, including Fairmont St Andrews and Carton House in County Kildare, Ireland. The opening of Fairmont Cheshire The Mere will follow the opening of Fairmont Windsor Park in early 2022.
Historically, the hotel has been owned by the Boler family since 1984 and was acquired in 2022 by the UAE Select Group, headed by Rahail Aslam.
This signature is for Accor a strategy of international growth in global markets. For Select Group, which specializes in a range of verticals, including real estate development, investments, hotels and retail, it is an opportunity to develop strategic partnerships in the hotel sector.
“The Fairmont brand is known for its timeless grandeur, magnificent architecture celebrated addresses with heartfelt service and, as such, is a natural partner for The Mere. In partnership with Select Group, our combined vision will create a property which will set a new standard for luxury hospitality in the North West of England, further solidifying Fairmont as an exceptional brand for unforgettable experiences.” - Mark Willis, CEO Fairmont Hotels & Resorts
"We are pleased to grow our strategic partnership with Accor and excited to add the Fairmont brand to our extensive international portfolio of hospitality developments.Delivering globally recognized experiences with a local touch, we look forward to rebranding the iconic The Mere Golf Resort & Spa to Fairmont, reinforcing the property's positioning as the luxury hotel of choice in the North-West of England for both business and leisure travellers." - Rahail Aslam, Founder and CEO Select Group