ELLE moves into the hospitality sector

2 min reading time

Published on 24/05/22 - Updated on 24/05/22

Over the decades, Lagardère News has capitalised on the strength of its media brand, which has become a global lifestyle brand, to diversify. ELLE now has 150 partners around the world, with a licensing model, an activity led by Anne BILLAZ (CEO of Lagardère Active Enterprises) and François CORUZZI (CEO ELLE International Licences), with 7 subsidiaries and around 50 employees worldwide. See you on June 22 at the Hospitality Operator Forum to find out more.

ELLE is a brand that generates more than 200 million touch points per month worldwide and has developed an ecosystem where concepts have been in line with the brand's DNA for over 40 years. ELLE fashion, beauty and accessories collections (non-exhaustive list), ELLE Sport, ELLE Café, ELLE Spa... are all products that feed the brand and its ecosystem.

It is therefore only natural that the "French Art de Vivre" should be applied to hospitality with two concepts that are part of the ELLE universe.

First brand, Maison ELLE, targets urban markets with a boutique hotel style. The first property will open its 25 rooms and suites in the autumn, a stone's throw from the Arc de Triomphe.

The second, ELLE Hotel was designed to offer a regenerative experience to customers with a strong local focus. The first property will open in Mexico in the second quarter of 2023 in Jaliso. The 40 houses are decorated by local craftswomen.

ELLE Hospitality is partnering with Pascal Donat and entrusting his company Studio V with the master franchise of the brand for the European zone.

"We are thrilled to launch ELLE into the world of hospitality. Our brand's success to date has been thanks to our innovation, our special relationship with women and we are proud to continue to challenge the status quo, as we enter a new era of travel. Our two concepts, starting with the openings of Maison ELLE in Paris
and ELLE Hotel in Mexico will present exciting gateways that will allow guests to see the destinations through a new lens and through ELLE’s vision." said Constance Benqué, Chairman of ELLE International and CEO of Lagardère News.

Meet Anne Billaz, CEO of Lagardère Active Entreprise, at the Hospitality Operator Forum on 22 June - I would like to attend

Have a look at the program & Meet the speakers

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