DoubleTree by Hilton makes its grand entrance in Morocco

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Published on 23/01/24 - Updated on 23/01/24

Hilton announces the opening of the DoubleTree by Hilton Ben Guerir Hotel & Residences in Morocco, marking the debut of the first internationally branded hotel in Ben Guerir and DoubleTree by Hilton's inaugural presence in the country.

The hotel is nestled in the Mohamed VI Polytechnic University, within the Cité Verte du Roi Mohammed VI and an hour's drive from Marrakech. It has 215 rooms, including standard and deluxe rooms, as well as one-bedroom flats. Dining options at the hotel include the VIRIDIS restaurant, the EUTONY pool bar and the DOUBLETREE MARKET.

The DoubleTree by Hilton Ben Guerir Hotel & Residences also features an outdoor pool and fitness centre, as well as five meeting rooms and a grand ballroom. The largest meeting room is 125 square metres.

Ben Guerir, which aspires to become a leading university destination in the Kingdom, is home to the Mohammed VI Polytechnic University, which has more than 5,600 students. The university offers a variety of programmes in the fields of science and technology, health, humanities, social sciences, business and management.

“We are thrilled to continue our growth in Africa with the opening of DoubleTree by Hilton Ben Guerir Hotel & Residences – joining six operating properties in Morocco. As tourism continues to grow significantly across the continent, this landmark opening demonstrates our commitment to the region and highlights the exciting opportunities we see for our continued expansion in Morocco, where we plan to more than double our presence in the coming years. We look forward to welcoming guests to this beautiful hotel.” - Andreas Lackner, vice president, Operations, Africa and Indian Ocean, Hilton

 “The debut of DoubleTree by Hilton in Morocco is a landmark moment, and a key part of the strategic growth of our full-service brands in Africa. DoubleTree by Hilton is the second fastest growing Hilton brand on the African continent, with 20 properties either operating or under development. We look forward to welcoming travellers to this outstanding hotel, where they’ll find the best of Moroccan hospitality paired with DoubleTree’s signature warm welcome.” - Gary Steffen, global category head, Full-Service Brands, Hilton

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