Choice Hotels EMEA has unveiled the first property in its portfolio to undergo a major transformation as part of the redesign of the group's regional brand.
Located near Prague's city centre, the pop art-themed Comfort Hotel Prague City East is now aligned with the new Comfort brand experience. The pop art-inspired decor can be found in the rooms, corridors and communal areas, adding a colourful touch to the light and airy surroundings.
The hotel also marks the first EMEA introduction of the brand's signature Comfort Hub. This is the main space where guests check in and out of the hotel, enjoy a morning coffee or evening drink, and take advantage of a quiet workspace or lounge to socialise.
Choice Hotels EMEA is committed to refreshing all its brands in the region, and properties in the area are expected to adopt new brand identities in the coming years. The transformation of the Comfort Hotel Prague City East demonstrates the group's commitment to providing dynamic and engaging experiences for travellers in the EMEA region.