Borealis Hotel Group is strengthening its presence in Belgium with the inauguration of two new establishments near Brussels airport: the Holiday Inn Express Brussels-Airport and the Adagio Access Brussels Airport. These openings are part of the Group's expansion strategy, aimed at meeting the needs of business and leisure travellers.
Both hotels are just a few minutes from Brussels International Airport.
Holiday Inn Express Brussels-Airport
The Holiday Inn Express Brussels-Airport has 208 rooms, 60 of which are interconnecting. The hotel has a meeting room, a large breakfast room that can accommodate 180 people simultaneously, as well as an Express Café and a Crew Lounge. The hotel also offers 100 underground parking spaces, equipped with charging stations for electric vehicles, as well as an outdoor terrace.
Adagio Access Brussels Airport
The Adagio Access Brussels Airport features 160 studios with full kitchens, suitable for medium and long stays. The establishment also offers a fitness room and communal areas. The Circle concept encourages interaction between guests and staff, with services such as The Shop (24-hour mini-market), The Object Library (library of objects and utensils), and The Shared Kitchen.
Brussels, an attractive market
Alongside the opening of its two new hotels near Brussels airport, Borealis Hotel Group is part of a wider trend that sees hotel groups strengthening their presence in Belgium. Like Borealis, Atalante Hotels recently expanded its Belgian portfolio with the acquisition of three hotels in Brussels earlier in July, totalling 255 rooms. Carried out in partnership with Cofinance Groupe, this operation includes a repositioning project, with international brands such as Mercure and ibis Styles.
The dynamism of the Belgian market is also illustrated by the interest of other investors, such as the 123 Investment Managers group, which recently acquired the 4-star Hôtel Navarra Bruges. The hotel will be upgraded to strengthen its premium positioning, underlining the growing attractiveness of the Belgian hotel sector.
The Belgian hotel market is showing strong growth, outperforming neighbouring countries such as the Netherlands and Luxembourg. Brussels stands out in particular, with a sharp increase in occupancy and a significant rise in average prices, confirming its dynamism. These indicators show that Belgium, and Brussels in particular, have become strategic markets for major hotel groups, attracted by their potential for growth and profitability.
