The family-owned chain headed by Javier Vich has embarked on an ambitious expansion strategy with the ambition of doubling its hotel supply in three years, notably by entering the Iberian Peninsula.
Bonsol Group's ambition is to expand from the five properties it currently owns to ten by 2026. This ambitious strategy is already underway, particularly with its entry into the Peninsula.
Indeed, Bonsol Group, whose hotel operator division was previously called Morgana, will enter the Peninsula with its first hotel in Madrid, a 4-star hotel with more than 100 rooms that will open on 1 July in the heart of the capital.
This new property will be joined next year by another hotel with over 80 rooms in the province of Girona, both under the management formula.
In this way, Javier Vich, president of the Palma de Mallorca Hotel Association, is beginning to put into practice his project to double his current portfolio of hotel , which until now has consisted of four hotels in the Mallorcan capital and one in Medellín, three of which are owned and two of which are on long-term lease.
But these are not the only integrations planned, as it is currently negotiating to add other possible properties in Mallorca, Madrid and Malaga. These acquisitions could be made through the multi-brand operator that the group is activating, which would operate under the name Bonsol Branded Hotels.
The group is also expanding in the F&B sector, as the three La Greppia Italian restaurants will be joined by a fourth in Mallorca in the coming months and another in Madrid. These additions are expected to be made through a franchise model that the group is currently working on.
