BWH Hotels Central Europe has expanded its portfolio with the opening of the Best Western Plus Hotel Brüggen on August 1, 2024.
Situated near the Dutch border, this addition strengthens the brand's presence in the Lower Rhine region, marking the third hotel for Best Western Hotels & Resorts in the area. Managed by WB Betreibergesellschaft mbH since June 2024, the hotel combines many amenities with entrepreneurial independence.
"With the new hotel in Brüggen, we are gaining a new, exciting destination for our business travelers, conference guests and individual travelers," - Marcus Smola, Managing Director of BWH Hotels Central Europe GmbH based in Eschborn.
"We took over the hotel as the new operator in June and now want to completely reposition it with the Best Western Plus brand. With our brand partner, we can optimally market our hotel regionally, nationally and internationally while remaining entrepreneurially independent," - Margarete Fischer and René Maludy, both managing directors of WB Betreibergesellschaft mbH based in Brüggen.
“With a well-known brand as a partner, we benefit from the global sales and reservation system as well as comprehensive marketing activities in all channels," - René Maludy, managing director of WB Betreibergesellschaft mbH based in Brüggen and General Manager at the Best Western Plus Hotel Brüggen.
"The fact that the hotel brand is also the property of all affiliated hoteliers has confirmed our choice of cooperation partner," - Margarete Fischer, managing director of WB Betreibergesellschaft mbH based in Brüggen.
The hotel is strategically located on the Dutch border, offering guests the chance to explore the historic town of Brüggen. The hotel also provides access to major cities like Düsseldorf and Mönchengladbach. The surrounding region offers a mix of cycling paths and urban attractions.
The four-star superior hotel features 100 rooms and four conference rooms, making it suitable for various guest needs, from tourists to business professionals. Plans are underway to add a restaurant and bar, focusing on a menu that highlights regional, seasonal, and fresh ingredients. This culinary approach aims to support local agriculture while offering guests a taste of the area's flavors.
"Today we offer our guests an extensive breakfast buffet and offer a gastronomic offer for our conference and group travelers," "We will be using local products for the food in the restaurant, which we would like to source from local farmers wherever possible," - René Maludy, managing director of WB Betreibergesellschaft mbH based in Brüggen and General Manager at the Best Western Plus Hotel Brüggen.
By joining the Best Western Plus brand, the hotel benefits from the sales, marketing, and service support provided by the global hotel group, while maintaining its independent management style. This affiliation aims to position the hotel more prominently on the national stage, attracting a broader audience of tourist groups and business travelers.
"We want to market our hotel and its offerings more nationally to tourist groups, conference guests and business travelers. In BWH Hotels we have a professional partner at our side who will provide us with tailor-made support in all marketing and sales issues," - Margarete Fischer, managing director of WB Betreibergesellschaft mbH based in Brüggen.
"There is no comparable hotel with a similar location and facilities in the Brüggen area. This means we are now covering a very strategically exciting location," - Andreas Westerburg, Head of Hotel Development & Quality Assurance at BWH Hotels Central Europe.
The opening of Best Western Plus Hotel Brüggen is an important step in the expansion of BWH Hotels Central Europe.
