B&B Hotels debuts in Denmark

2 min reading time

Published on 24 March 2023


At the beginning of April 2023, B&B Hotels will open a new property in Vejle, which will be the group's first hotel in Denmark, bringing its portfolio to almost 700 hotels in 15 countries.

The new B&B HOTEL Vejle features 77 rooms and a total of 158 beds, including nine family rooms, three rooms suitable for disabled guests and 42 comfort rooms.

Located in the centre of the city of Vejle, the property offers easy access to a multitude of restaurants, shops and local attractions. The hotel's central location, next to the bus station, also provides easy access to public transport.

Vejle is an important economic centre that attracts many business travellers, but it is also a popular destination for leisure travel due to its unique architecture.

As a popular tourist country with important business locations, Denmark offers great potential for our hotel operator product. We are very pleased to open the first B&B HOTEL in Vejle in April and to be able to offer our high standards and Value for Money to international guests also in Denmark. This first hotel in Denmark is an important step in our expansion strategy. In the coming years, we plan to open further properties in the country to expand our market presence and offer guests a nationwide hotel operator offering. 

Max Luscher, CEO Central and Northern Europe, B&B Hotels

In addition to its first steps in Denmark, B&B Hotels is planning further hotel openings in Germany as well as its upcoming entry into the UK market. These openings underline the group's ambition to target new markets with high potential.



Hotel Group

  • B&B HOTELS France
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