B&B Hotels has opened its first property in Benidorm, which is also the third hotel in Spain under the franchise model.
Located near Poniente beach and about a 10-minute walk from Benidorm's old town, the B&B Hotel Benidorm Centro features 47 rooms, ranging from doubles to quadruples.
In addition, a buffet breakfast, free Wi-Fi, free coffee and hot drinks and a 24-hour reception are available to all guests.
The B&B Hotel Benidorm Centro is part of the chain's franchise network, which allows it to access its marketing platform while maintaining its operational independence, "improving their digital positioning, performance and profitability".
We are very pleased to welcome a new independent hotel to our franchise network and to make our debut in Benidorm, an emblematic city where B&B Hotel has enormous growth potential.
Jairo González Monje, CEO of Inspired by B&B Hotels
B&B Hotel currently operates 45 hotels in Spain and 10 in Portugal, offering more than 4,000 rooms. In addition to the B&B Hotel Benidorm Centro, the chain has two other franchised hotels in Madrid and Zaragoza.