The partnership will allow Amsa Hospitality to develop Accor hotels in key cities in Saudi Arabia.
Amsa Hospitality is a start-up tasked with redefining Arab hospitality. Its mission is to establish a sustainable and responsible mid-range Arab hotel brand in local and international markets while enhancing the ancient Arab heritage.
The development agreement with Accor will allow it to develop and franchise a range of Accor's economy and mid-range brands (Ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living and the new Handwritten collection) in several cities in Saudi Arabia, including Ha'il, Jubail, Taif, Al-Ula, Tabuk and Jazan.
"Amsa Hospitality is committed to the success of the Kingdom of Saudi Arabia's Vision 2030, a vision that paves the way for our local, regional and global development.
As such, we are committed to the Kingdom's ambitious plan for the development of the country's second-tier cities. Such an enterprising strategy must be accompanied by a quality welcome, offering the best international standards.
Committed as we are, we believe that Accor is the best hotel company to offer the high level of guaranteed quality we are looking for, as well as its wide choice of brands, allowing us to offer the optimal hospitality for each urban environment.
This long-term partnership between Amsa Hospitality and Accor will bring first-class modern hospitality - a skill for which Accor is renowned - as well as Amsa Hospitality's commitment to bringing age-old Arabian traditions of hospitality and generosity to the world today, true to our motto 'Hallmark of Arabian Hospitality'." - Mohammad Alathel, managing director of Amsa Hospitality, at Arabian Travel Market,
"Our strategic partnership with Amsa Hospitality marks an important step in our development strategy for Saudi Arabia, a growing hotel sector that offers a host of opportunities to leverage our portfolio of hotel brands.
Securing a long-term relationship with Amsa Hospitality underscores our commitment to supporting the Kingdom's tourism objectives while maintaining the focus on Arabian traditions and culture that Amsa Hospitality is dedicated to offering." - Duncan O'Rourke, CEO, MEA & Asia Pacific - Premium, Midscale & Economy Division, Accor