The third millennium is totally under the sign of new online communications and acquisitions tools. Today the Internet channel continues to show increasingly strong business growth as a distribution channel, but tension nonetheless exists between the different players and their different senses of logic. Having invested heavily in developing the awareness, online travel agencies make hoteliers pay a high price for their bookings. As owners of room supplies, hotel groups do not wish to let go of their control. Technology also provides new solutions by simplifying planning and rate policy management.
The current slump has not affected the growth of the major online distributors. Quite the contrary… “Looking for good rates, means going to Internet. The year 2009 will have been a good one because we benefited from the growing interest of both mass and professional clientele,” remarks Olivier...
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