During the plenary session, moderated by Bruno Courtin of HTR Magazine, the question of the adaptation of the French tourist supply was asked to the panel members, with a stressing point: more than a challenge, an urgency.* ODIT France : www.odit-france.fr Francesco Frangialli, secretary general of the World Tourism Organization, insisted on the rise of emerging destinations. “If it is only natural that the share of Europe, and France, is reduced when new destinations appear on the map, the rhythm of the decline is much to fast. It is possible to slow, may be to stop the decrease by questioning the core of the tourist supply, to adjust it to the expectation of new generations of tourists”, he explained.France is blessed with diversified assets, barely as strong among its competitors: a urban tourism based on the historic and cultural heritage of big regional metropolis, and on constant animation which justify the multiple short breaks; country spaces with a strong identity which attract the adepts of authenticity and quietness; a coast line well equipped but also preserved in many places to welcome firm believers in sea, sand and sun benefits; numerous mountains and massifs of all sizes and character to present an unequal offering of winter sports... The list might go on by mentioning easy access, diversified accommodations, professionalism of the trade... and one could believe all is well in a perfect tourist world.But the French minister for Tourism, Léon Bertrand, asked ODIT France to prepare the internal revolution of French tourism. “I know that the guests of this plenary session have described, without waffling, the state of our tourist offerings, stressing the necessary improvements that we should develop to stay sharp and competitive. We know that the French tourist sector is faced with two major challenges: the upgrading of...