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October 2011: Europe is Holding its Breath

2 min reading time

Published on 01/12/11 - Updated on 17/03/22

Key hotel performance figures in October raises some signs of concern, and the possible beginning of a new phase in the hotel cycle.

The European economic crisis is leading hoteliers to adopt aggressive yield management strategies in order to preserve OR. As such, Average Daily Rate (ADR) should continue to level off and drop. Stabilisation observed in September continues in October, resulting in a significantly lower base effect...

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