Accommodation providers have this unique opportunity to be in direct contact with the customer in what is a very powerful sphere of intimacy. But before securing a booking, what is the cost of customer acquisition? How to build customer loyalty? How to better meet their expectations before, during and after their stay? Since the advent of the Internet of Things and web apps, many solutions and tools are now available to accommodation providers to help improve customer experience.
In May 2022, Uber announced the launch of its super app that allows you to go "anywhere and get anything". The American giant is not the first to take an interest in the customer journey as a whole. It was beaten to the punch in 2019 by Booking.com, which is pursuing its ambition of integrating all...
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