The rise of artificial intelligence

Artificial intelligence is at the heart of all the debates these days, with its supporters seeing it as the future and its detractors seeing it more as a threat. While the technology is not universally acclaimed, it does have the ability to intrigue and even excite. In just 5 days, the AI ChatGPT developed by OpenAI has amassed more than a million users and passed the 100 million mark after 2 months.

While AI implies that machines can reproduce cognitive functions that were once considered to be specific to humans, animals and even plants, the debate about the ability of machines to really think continues. Nevertheless, visionaries such as Stephen Hawking, Nick Bostrom and Elon Musk warn that AI entails risks that require careful thought and ethical development. What's more, the legislation surrounding disruptive new technologies like this one often lags behind the speed of their development. So AI is currently developing at breakneck speed without any real safeguards.

According to Nextmsc, the AI market is expected to grow exponentially and reach a value of two trillion US dollars by 2030. While there are challenges, such as upfront investment costs, data privacy concerns and finding the right balance between human interaction and automation, strategic programming can help solve these issues. Massive investment in AI will enable it to become increasingly powerful and therefore more efficient.

In addition, AI has the potential to dramatically improve customer satisfaction by analysing past behaviour, identifying patterns and providing unique personalised offers or suggestions. By using AI intelligently, the tourism industry can tap into significant revenue potential and offer tailor-made customer experiences in an increasingly competitive market.

Generative AIs such as ChatGPT can act as a virtual concierge, offering personalised assistance and responding to customer queries at any time of...