Technology is now so omnipresent in our lives that no sector of activity can afford to neglect its digital presence or fail to incorporate the latest advances in the field. This digital shift was already taken up by the tourism industry at the end of the last century with the emergence of the Internet, understanding that this invention was undoubtedly going to revolutionise the way we travel. Today, in the age of Web 3.0, this revolution is gathering pace with the arrival of new technologies that are ever more advanced and immersive. The industry needs to master these new technologies if it is to keep up with the times and meet the emerging needs of today's tourists.
The rise of artificial intelligence Artificial intelligence is at the heart of all the debates these days, with its supporters seeing it as the future and its detractors seeing it more as a threat. While the technology is not universally acclaimed, it does have the ability to intrigue and even...
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