Digital technology is omnipresent in our daily lives, particularly with the rise of new technologies that are increasingly immersive and sophisticated. If virtual reality, augmented reality and artificial intelligence have revolutionised the way we use technology and have found their way into many sectors of activity such as tourism and hospitality, what will happen to the metaverse? While this new immersive world is still in development, its impact on our industry is already well underway. How will it impact the sector in the medium and long term?