While the digital transition of the tourism sector began in the 2000s with the emergence of the Internet, it is accelerating considerably with the arrival of new technologies. Robotics, artificial intelligence, contactless technology and virtual reality are all set to change the tourism landscape considerably in the coming years. And Europe has every intention of becoming one of the leading regions in this field, with the European Commission designating the coming decade as the Old Continent's "digital decade". To this end, 250 billion euros from the NextGenerationEU fund have been mobilised to stimulate digitisation across the continent.
Revolutionising the customer journey The adoption of technology has significantly revolutionised the tourism sector, with websites making it easier to plan a trip and social media becoming an endless source of inspiration. Digital tools have also enabled industry professionals to become more...
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