Improving the customer experience has always been the leitmotiv of hospitality players. To achieve this, the sector is constantly adopting technological advances to enhance this experience. While the metaverse was expected to revolutionize the sector, artificial intelligence is taking the lead by doing so now. Many hoteliers see the potential of such an invention for their business, and are gradually incorporating it into their processes. Will the hotel industry finally be at the forefront of this new digital shift, after failing to keep up with the last one?
To (re)discover the first part of this analysis, click here. Artificial intelligence to benefit hoteliers The emergence of the Internet at the turn of the century revolutionized the hotel industry, from promotion and distribution to day-to-day management. Now that all industry players have mastered...
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