The trigger of a veritable Arab revolution, the protests in Tunisia in December 2010 marked the beginning of a long struggle for the hotel industry in this country and, by contagion, in neighboring countries that are also involved in the Arab Spring. The beginning of the violence occurred outside the peak tourist season, but had an immediate effect on the activity at the few resorts open during this period, such as Jerba and Hammamet. As precautions are naturally being taken by tour operators and travel agencies, European travel to these destinations was immediately brought to a halt or reduced to a minimum. Activity in beach resort areas has practically stopped with disastrous effects on the occupancy at hotel clubs and the local tourism economy. In a certain way, the offpeak season limited the extent of the phenomenon, but occupancy rates nonetheless plunged with the first clashes in the street. While they regularly progressed since fall 2010, the drop by more than 30% was brutal starting in January and even in February by more than 50%. Since then the level of occupancy remains dramatically low, 30 points lower on average by comparison to equivalent months in 2010. Over a long pe- riod the average occupancy rate dropped from 60% across an entire year to less than 35% on the first four months of the year, which ought to have benefited from Europe’s Easter holidays. The effect on average daily rates is not immediately evident because the former rate schedules are still applicable. On the other hand, major rate sacrifices by hoteliers are to be expected for the summer season in an effort to jump start occupancy. It is obvious that Morocco, Tunisia’s immediate neighbor, has not followed the same pattern for the entire beginning of the year 2011. Relatively preserved by...