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PVCP has a new right arm to help develop its operational strategy

Olivier Brémond, who had taken up the position of CEO alongside founding president Gérard Brémond, will now focus on strategy and investment. He will be able to rely on Yann Caillère, who has solid experience in the sector where he has held positions in senior management and as chairman.

Yann Caillère has notably worked on the reorganization of theme park operations led by hotels at Euro Disney SCA as President and COO. After joining the Accor group in 2006, he was appointed Deputy CEO of Global Operations in 2010. He left the group in 2013 to work at Parques Reunidos and then founded his consulting and hospitality investment company. Now he is back in more operational positions, a job he knows inside out. His two major assets are his managerial skills and his strong knowledge of the sector.

Yann Caillère told Hospitality ON "My between now and assuming my positions on September 2 is to visit the products. Of course I'm familiar with Adagio which I created with Gérard Brémond, but I'm not familiar with the other products. I will also have to get to know staff better because, while I saw them a few minutes during the committee, I need to know them in order to take action."
"I think that if we want to be able to execute a strategy, then it is necessary to have a clear perspective of the situation. Hospitality and tourism are field trades, where detail is a concern, where customer relations are primordial. Teams deliver the service and they they are often the ones who have the solutions."

His missions at Pierre&Vacances Center Parcs are clear: develop the strategic plan known as Ambition 2022 begun by Olivier Brémond when he arrived at the head of the group in 2018. This transformation plan includes four primary goals:

  • The rise in range of the existing tourism supply, through a 450 million euro renovation program for both accommodations and equipment,
  • The development of new innovative offers with original types of accommodations and international development of our développement activities,
  • Boosting the commercialization of the supply, particularly for direct sales channels, with optimized use of customer data in order to provide personalized offers,
  • Optimization of the Group's organization and processes, in order to make it more efficient and flexible.

It should provide "the impetus for the growth of profitability and the acceleration of the development of the Pierre & Vacances-Center Parcs Group." Patricia Damerval, Deputy CEO, and Martine Balouka-Vallette, CEO Tourism, will be at his side to implement the strategy.

In his interview with Hospitality ON, Yann Caillère added: "The priority set for me by the board of directors was to restore the group' profitability as that had slowed down. This includes working on costs, the development of turnover and performance and development of the supply. The board meeting next November will be my true first rendez-vous. By then I should have immersed myself in the situation, understood it, and thus be able to make suggestions to the Board of Directors."

Olivier Brémond, meanwhile, plays a role that focuses on the valorization of family business and the definition of its strategy.

Gérard Brémond comments on the arrival of Yann Caillère: "I am pleased welcome Yann Caillère into the fold of the Group. With his experience and at his instigation, we are following our strategy with a priority goal to grow our profitability and international development."

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