With a career in top-of-the-range hospitality, both in France and internationally, Anna Fedou joins the Executive Committee (Comex) to boost the visibility and development of the Beaumier brand.

A graduate of ESSEC business school, Anna Fedou has 12 years' experience of working with organisations on sector-specific issues, from concept to operational deployment and customer experience. She has headed up marketing at Sofitel, held the position of Sales and Marketing Director at Sources de Caudalie, and worked with LVMH through her own consulting company.

Under Anna Fedou's leadership, Beaumier's marketing department will focus on several key areas:

• Deploying bespoke marketing plans for each hotel to optimise seasonal efforts.
• Strengthening the brand's web and visual identity.
• Expanding digital marketing initiatives.
• Redefining roles to increase the autonomy of the various departments (hotels, sales, etc.).
• Preparing for the opening of the Grand Hotel Belvedere in Wengen, Switzerland, scheduled for this summer.

Over the past three years, Anna Fedou has played a crucial role in the expansion of the Beaumier Group, helping to integrate new properties into the collection. Working with the management team, she shares the exacting standards of founder Éric Dardé and the passionate commitment of the entire team.

"I'm joining the Beaumier Group with humility, aware that the most important things are done on the ground, with the guests we welcome every day in our various houses. My objective will be to develop the implementation of the Group's marketing strategy, while resolutely supporting the brand project that motivates all the teams. - Anna Fedou

In addition to Petunia in Ibiza and the hotels in Wengen, Switzerland, the Beaumier Group currently operates eight hotels in France: Hotel Le Val Thorens, Hotel Le Fitz Roy in Val Thorens, Hotel des 3 Vallées in Courchevel 1850, Hotel L'Alpaga in Megève, Hotel Les Roches Rouges in Saint-Raphaël on the Côte d'Azur, Capelongue in Bonnieux, and Le Moulin and Le Galinier in Lourmarin.