Sales, marketing, distribution and loyalty expertise are under Patrick Mendes's responsibility, who has been appointed to the position of Group Sales Director.
After working in consultancy and the tourism industry in the United Kingdom and then Southern Europe, Patrick was involved in the development of Edenred before joining Accor Group in 2005 to head Global Sales. Promoted to COO Luxury and Midscale Brands in South America in 2011, he was promoted to CEO South America in 2015, and joined the Executive Committee in early 2017.
As part of the new organization, in line with its strategic priorities "Focus, simplify and develop" and its asset-leaning model, he will be responsible for accelerating the development of innovative services and high-performance solutions, and increasing revenues.
With his international experience in operational and managerial functions, Patrick will also draw on his expertise to develop new services and ever more effective solutions.
Patrick Mendes said :
Accor is continuing its transformation with the aim of becoming ever more agile, despite the disruption that our industry is currently experiencing. I am honored to be able to contribute to the Group’s growth targets and address the major challenges we are faced with. We will continue to develop our brands and innovative solutions to meet the new expectations of both consumers and our B2B clients. Focusing on the recovery, my teams and I are committed to guaranteeing exceptional quality of service to our hotels and our owners, while simultaneously developing our commercial activities globally.