Claire Haigh will lead communications for Accor Pacific’s apartment, hotel and resorts portfolio.
In his new role, Haigh will lead communications for the region's brands such as Sofitel, Pullman, MGallery, Novotel, Mercure, Mantra, Peppers, Art Series, Swissotel and ibis, and the Accor Vacation Club premium membership platform, across Australia, New Zealand, French Polynesia and Fiji. At the same time, Haigh will also communicate Accor's corporate social responsibility initiatives and the group's new global loyalty program, Accor Live Limitless.
Regarding her background, Haigh has served as Global Communications Director for Pernod Ricard's wine division and its portfolio of champagnes, spirits and wines in Australia and New Zealand for the past five years. Between 2008 and 2013, Haigh was Communications Director for Whitbread Hotels and Restaurants in the UK, and prior to that she also led communications strategies at AB InBev, Coca-Cola and Oakley.