Music tourism has been a hot trend since the start of the year, and it's continuing to win over people around the world. Tours by international stars such as Taylor Swift, Adele, Coldplay and AC/DC have made music tourism one of the key trends of 2024. Where once travellers were prepared to cover thousands of kilometres to discover a destination's cultural and natural attractions, today it's concerts and festivals that take them to the four corners of the earth.
Music tourism at the forefront of the international tourism scene The reasons behind a trip are many and varied, ranging from the desire to discover an iconic destination to the curiosity of immersing oneself in another culture. A thirst for travel and discovery that seems to have taken on new forms...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login