What role do public authorities play in promoting tourism?

11 min reading time

Published on 01/09/23 - Updated on 01/09/23

Promotion touristique

Tourism is a major financial windfall for France, contributing over 3% of the country's GDP. Aware of the importance of the industry and keen to maintain its position as the world's leading tourist destination, the French government is committed to raising the profile of French tourism on the international stage. After unveiling the "Destination France" plan in 2021, the Government is joining forces with the Regions of France to develop and promote expertise-based tourism. France's tourist appeal lies in its heritage and traditions, which have shaped its identity over the centuries and now attract millions of visitors, as long as we know how to highlight this wealth.

Tourism promotion: a regional matter? Since the reform resulting from the NOTRe law, the regions have had the upper hand in the development and promotion of the tourism sector. The Regional Tourism Committees (CRTs) are the orchestral conductors, playing their role to the full by drawing up the...

Atout France

Atout France

Administration / Collectivités

  • Atout France France
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Organisation Mondiale du Tourisme

Organisation Mondiale du Tourisme

Promotion / Construction

  • Organisation Mondiale du Tourisme Europe
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