Despite the inflationary and geopolitical context, the desire to get away from it all continues unabated. According to the European Travel Commission, 68% of Europeans intend to travel by March 2024. Behind this desire to travel lie many motivations, such as the discovery of a new culture, the need to disconnect or the thirst for adventure. But according to specialists in the sector, 2024 will also see the emergence of new trends that take people off the beaten track. Trends in tune with the new behaviour and needs of travellers who are always on the lookout for new experiences.
The new trends shaping the tourism landscape What will travel around the world look like in 2024? This is the question that Expedia, Abritel and Hotels.com have attempted to answer in a joint study on travel trends for the coming year. By combining their internal data with the results of a survey...
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