There's been a lot of talk recently about Venice's new entry tax. It's an announcement that has prompted reactions from both tourism professionals and travellers themselves, who are the first to be affected by this tax. The problem of overtourism facing the Serenissima is not new, and it is through the introduction of an ‘entry ticket’ that the city hopes to regulate tourist flows in the years to come. It's a decision that's not universally supported, and one that begs the question: is attacking visitors' wallets the best solution when it comes to curbing mass tourism?