At a time when environmental issues are at the heart of every debate, tourism is pushing the sustainable development envelope ever further. While the sector accounts for nearly 8% of global greenhouse gas emissions, it is reaffirming its ambition to achieve carbon neutrality by 2050. But what if it were possible to go even further down the road to sustainability? What if, instead of having no impact on the environment, the tourism industry and travellers themselves sought to have a positive impact on it? In any case, this is what regenerative tourism is proposing, the new buzzword in the industry that is arousing everyone's curiosity.