As the term ‘overtourism’ makes its entry into the Le Robert dictionary, debate around the subject continues to grow. It's a topic that takes on even greater importance during the summer season, when visitor numbers multiply and are concentrated in popular international tourist destinations. But what if overtourism is just a buzzword that hides a completely different reality: the difficulty of managing ever-increasing tourist flows in areas that are not growing? Tourists are also aware of this challenge, with 61% trying to avoid destinations that are too busy, according to Phocuswright. This is a challenge that professionals are trying to address through a variety of solutions, from quotas to taxes to the use of new technologies.