Overtourism: a major challenge for tourist destinations

8 min reading time

Published on 15/05/23 - Updated on 15/05/23


The health crisis has not revolutionised travel behaviour as everyone imagined, with overtourism still a phenomenon. As international tourism recovers, many destinations are once again saturated with hordes of tourists. Figures from the World Tourism Observatory speak for themselves: 95% of the world's tourists visit less than 5% of the earth's surface. What can be done to better control tourist flows and, above all, to distribute them in an efficient and sustainable manner? How can we make tourists and inhabitants live together in the same place? How can we preserve the environment from these influxes of people? These are just some of the questions that industry players are trying to answer through more or less innovative solutions.

Overtourism spares no destination Who hasn't found themselves drowned in a crowd of tourists on holiday or witnessed an unbelievable queue to get the perfect shot for their Instagram account in the latest fashionable location? These kinds of scenes are becoming more and more common around the world...

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