The importance of (re)branding your destination - Part 3

7 min reading time

Published on 09/03/23 - Updated on 16/03/23

marketing destinations

Destination marketing goes far beyond a simple campaign highlighting the heavenly places of a given territory. There are many ways to promote a destination and many issues behind these marketing operations. Having the largest number of visitors is not necessarily the main objective, it is actually a question of addressing the desired types of tourists by activating the right levers. This is the whole point of destination marketing and the territories that have understood this will be the big winners in tourism today and tomorrow.

To read the first part of this analysis, click here and to discover the second part, click here. Timing of communication While the release of the Covid was a good time for tourism communication, certain times of the year are equally suitable for this exercise. Christmas is a favourite time for a...

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