The importance of (re)branding your destination - Part 1

7 min reading time

Published on 02/03/23 - Updated on 02/03/23

marketing touristique

Destination marketing goes far beyond a simple campaign highlighting the heavenly places of a given territory. There are many ways to promote a destination and many stakes behind these marketing operations. Having the largest number of visitors is not necessarily the main objective, it is actually a question of addressing the desired types of tourists by activating the right levers. This is the whole point of destination marketing and the territories that have understood this will be the big winners in tourism today and tomorrow.

Destination marketing can be a powerful tool if used wisely and can put destinations in the spotlight. For example, Warsaw has won the title of "Best European Destination for 2023", in the face of increased competition from 21 other cities. This nomination rewards the commitment of local tourism...

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