How is the tourism sector evolving to appeal to younger generations?

11 min reading time

Published on 26 July 2023

Générations Y et Z

Who hasn't heard of the terms millennials or Gen Z? These young people from generations Y and Z, aged between 15 and 38, now represent the majority of consumers. While there are many notable differences between these two generations, they are both in complete opposition to the model imposed by previous generations. Both have grown up with the emergence of the internet and the arrival of new technologies that have had a huge impact on their daily lives. These are disruptive lifestyles and ways of thinking that are influencing many business sectors, including tourism. As a constantly evolving industry, professionals are not hesitating to rethink their offerings to appeal to generations whose needs and expectations are very different from those of previous generations.

Portrait of a generations unlike any other Before embarking on a new strategy aimed at the younger generation, it is vital to understand the people who make them up. While the media often paint a picture full of clichés about young people glued to their screens and completely out of touch with...

Alliance France Tourisme

Alliance France Tourisme

Site / Activité touristique

  • Alliance France Tourisme France
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Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 59 currents job offers
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