How is the tourism sector adapting to an increasingly female clientele?

8 min reading time

Published on 07/11/23 - Updated on 07/11/23

Tourisme et femme

Since women gained the right to vote in 1944, they have gone from strength to strength to quench their thirst for freedom. This desire for freedom is reflected in their love of travel, with women now accounting for 64% of tourists worldwide, according to Valerie Hoffenberg, founder of SHe Travel Club. Global successes such as the book Eat, Pray, Love and the film Wild have helped to popularise solo female travel. While some countries welcome them with open arms, others do not offer the same degree of security. Aware of the challenges they face, the tourism industry is taking action every day to enable women to travel with complete peace of mind.

The reality of travelling as a woman Travelling as a woman in the 21st century is not always as easy as you might imagine. According to a study carried out by Tourlane and Ifop, 78% of women have never dared to travel alone outside Europe. For 44% of them, the fear of feeling alone is one of the...

Organisation Mondiale du Tourisme

Organisation Mondiale du Tourisme

Promotion / Construction

  • Organisation Mondiale du Tourisme Europe
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Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 40 currents job offers
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InterContinental Hotels Group

InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
  • Offres d'emplois 83 currents job offers
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