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The new “cheap & chic” players

11 min reading time

Published on 24/03/08 - Updated on 17/03/22

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The success of the midscale niche has sparked new entrepreneurial vocations and the creation of new concepts. While they are mostly still in the experimental stages, the purpose of these properties is to develop in the major business centers. These small imaginative groups are developing a new approach to accommodations and services that deserves careful attention.

Midscale hotels are doing well. Results for the year 2007 bear witness to this fact. In Europe, the revenue per available room improved by 8.3%, leading to a better than average increase that was essentially the same as that of upscale hotels, which has been a veritable growth engine in recent years...

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