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The new approach to Revenue Management

6 min reading time

Published on 01/07/05 - Updated on 17/03/22

Revenue Management has adapted to new customer behaviour.Armed with more experience further to recent major events and better equipped, Revenue Managers are now able to stand up against the increasingly unforeseeable reactions of customers.

While the hotel sector catches its breath for the first time in three years, Revenue Managers entrusted with improving the RevPAR at properties are still working non-stop. And for a good reason. Although the post-2001 wound has healed over and international tourism is back on its feet, the behaviour...

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