France is the 3rd most popular mountain tourism destination in the world. The Alps are one of the mountain ranges that contribute to France's international reputation. A destination facing a growing number of challenges, including de-seasonalisation, sustainable development and accommodation. Driven by both established players and newcomers, the mountain hospitality offer is evolving to meet the changing expectations of guests. Who is shaping the hotel offer in the Alpine peaks? Where is this offering heading? How can traditional customers be kept loyal while attracting new types of visitors?
The mountains, a popular destination in winter and summer After suffering the full force of the pandemic, the mountains are well and truly returning to their pre-crisis performance. A return to normality that began during the 2021-2022 season and was confirmed during the last season. According to...
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