Destinations
France
Mountain
Hospitality
Niches tourism

plus

February holidays: Is the mountain still winning the hearts of the French in 2025?

8 min reading time

Published on 08/02/25 - Updated on 11/02/25

Add
@Pixabay

The 2025 winter season is off to a promising start for mountain resorts, with strong enthusiasm for the February holidays. Alpine destinations continue to dominate, but some regions are gaining momentum. Do hotel booking rates reflect this trend? In this analysis, we examine the evolution of reservations from December 18, 2024, to February 3, 2025, comparing them with figures from the previous year to identify key trends.

A Strong Winter Season for the February Holidays As the winter holidays begin, mountain resorts report an overall occupancy rate of 77% across the four-week period, reflecting sustained interest despite economic uncertainty. According to the National Observatory of Mountain Resorts (ANMSM, 2025)...

MKG Consulting
Add

MKG Consulting

Press / Research & Studies / Events / Training

  • MKG Consulting Paris
SEE THE NOTE

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?